The Creativity Site @ 1: How Olubiye Victor Segun Turned a Classroom Assignment into a Grassroots Media Voice
By Deborah Awe When a Mass Communication lecturer at Osun State Polytechnic, Iree, asked her students to create a Blogspot site using their phones, she probably did not imagine that one of those assignments would become a functioning digital newsroom one year later. For Olubiye Victor Segun (Oluvickky), CEO of Oluvickky Creative Place, that moment was not just an assignment; it was destiny. “I had always wanted to be a digital journalist and media publisher,” he recalls. “So when I created the Blogspot site, I saw it as a dream coming true.” From sharing posts in WhatsApp groups to migrating to WordPress on a friend’s advice, the platform evolved organically. Blogspot became the home of feature stories, while WordPress was dedicated to news reporting. With no budget for promotions, Olubiye relied on his professional social media management skills to push the platform’s Facebook page to over 3,000 followers and more than 2,000 weekly engagements. From Student Voice to Grassroots Journal...