WhatsApp to Begin Charging Businesses Per Message From October 1

-

 

Whatsapp

By Victor Olubiye

Businesses using the WhatsApp Business Platform will begin paying for certain messages sent to customers from October 1, 2026, following a new pricing change announced by Meta.


The company, which owns WhatsApp, disclosed the adjustment in its WhatsApp Business Platform pricing update, indicating that charges for service messages will resume from October 1.


The development will affect businesses that use the WhatsApp Business Platform, formerly known as the WhatsApp Business API, to communicate with customers at scale.


Under the revised system, businesses will be charged for certain delivered service messages, including customer-service responses sent within the 24-hour period after a customer initiates a conversation.


The change also covers some utility messages sent within the customer-service window, meaning businesses that handle large volumes of customer enquiries and support requests could face additional communication costs.

However, the development does not mean that ordinary WhatsApp users will have to pay to send messages. It also does not introduce a general messaging charge for businesses using the standard WhatsApp Business application.


Meta's move represents a further shift in the way it charges businesses for communication through WhatsApp. The company has increasingly moved towards a per-message pricing structure for different categories of business communications.


For businesses that rely heavily on WhatsApp for customer support, sales, bookings and other services, the new charges could increase their operating costs.


The change is particularly significant for organisations that handle thousands of customer interactions through the platform, as even relatively small charges per message could accumulate into substantial expenses at high volumes.


Businesses using the platform are therefore expected to review their WhatsApp communication strategies ahead of the October 1 implementation date.


The new pricing policy is part of Meta's broader effort to monetise WhatsApp's growing role as a business communication platform while maintaining free messaging for ordinary users.

Comments

Post a Comment

Popular posts from this blog

Ero-Arike Workers Appeal to Nigerians as Political Backlash Threatens Brand Patronage

-
Image
  Ero Arike Founder/C.E.O By Victor Olubiye Workers and beneficiaries of Ero-Arike herbal balm have moved to defend the business from the political fallout surrounding its owner, Alhaja Falilat Oyetunji, popularly known as Ero-Arike. In a video circulating online, the women appealed to Nigerians not to boycott the product over Oyetunji's political involvement, arguing that the business supports workers and families across different communities. The intervention comes days after the conclusion of the 2026 Osun State governorship election, in which Oyetunji openly campaigned for the All Progressives Congress (APC) candidate, Bola Oyebamiji. Oyetunji had attracted considerable attention during the election period after appearing in a video distributing rice packaged with APC branding while urging beneficiaries to support Oyebamiji. Another portion of the video generated criticism after she appeared to issue spiritual warnings to people who accepted the food but voted for another candi...
Read more

FULL LIST: 19 Presidential Candidates and Running Mates for 2027 Election

-
Image
  A look at the 19 presidential candidates listed for Nigeria’s 2027 presidential election and the political parties they represent. Image Source: LJE News By Victor Olubiye Nineteen presidential candidates and their running mates are listed for the 2027 general elections, with President Bola Ahmed Tinubu, former Vice-President Atiku Abubakar, Peter Obi, Omoyele Sowore, Donald Duke and Oyo State Governor Seyi Makinde among the better-known names in the race. The candidates are drawn from 19 political parties, according to the list provided. Tinubu is seeking another term on the platform of the All Progressives Congress (APC), while Atiku is the candidate of the African Democratic Congress (ADC). Obi, who contested the 2023 presidential election on the Labour Party platform, is listed as the presidential candidate of the Nigeria Democratic Congress (NDC), with former Kano State governor Rabiu Kwankwaso as his running mate. The list also includes former Cross River State governor Don...
Read more

FULL LIST: Nigerian Celebrities Who Died Between January and August 2026

-
Image
  From veteran actors and filmmakers to musicians and media personalities, Nigeria’s entertainment industry has suffered a string of notable losses in 2026. By Victor Olubiye Nigeria’s entertainment industry has recorded several notable deaths in the first eight months of 2026, with veteran actors, musicians, filmmakers and media personalities among those who have passed away. The losses have cut across different parts of the creative industry, including Yoruba-language Nollywood, indigenous music, television production and the wider media space. Among the latest was veteran actor Taiwo Hassan, popularly known as Ogogo, whose death on August 23 came just days after the industry mourned several other personalities. From Hassan to Juju musician Saint Janet and filmmakers Dimbo Atiya and Temitope Osoba, the deaths have left colleagues, fans and families mourning across the country. Here are 10 notable Nigerian entertainment personalities whose deaths were reported between January and ...
Read more

Before Cancer Reaches Stage 4: 10 Warning Signs You Should Not Ignore, According to WHO, NCI and ACS

-
Image
  Cancer Form By Victor Olubiye Different cancers affect the body in different ways, while some may produce no noticeable symptoms in their early stages. Health authorities therefore stress the importance of paying attention to unusual changes and seeking appropriate medical evaluation rather than trying to diagnose cancer from symptoms alone. The World Health Organization says cancers detected and treated early are more likely to respond to treatment, with a greater chance of survival. It also distinguishes early diagnosis from screening: early diagnosis involves investigating symptoms in people who already have them, while screening aims to identify certain cancers or precancerous changes before symptoms appear. The US National Cancer Institute and American Cancer Society similarly identify several changes that can occur with cancer, while warning that most of these symptoms can also be caused by other illnesses or non-cancerous conditions. Here are 10 warning signs that should n...
Read more

Ogogo: 10 Things to Know About the Nollywood Veteran Before His Final Farewell

-
Image
  Late Actor Ogogo By Victor Olubiye V eteran Nollywood actor Taiwo Hassan, popularly known as Ogogo, has died at the age of 66 after a prolonged battle with cancer. His death was confirmed on Sunday, August 23, 2026, with his daughter, Kira Taiwo, announcing the development during a live video. The actor’s passing came days after his family appealed for medical assistance, revealing that he was battling stage-four cancer. As tributes continue to pour in from colleagues, fans and admirers of his work, here are 10 things to know about the late actor. 1. His full name was Taiwo Hassan The actor was widely known by his stage name, Ogogo, but his full name was Taiwo Hassan. He was born in Ilaro, Ogun State, where he also maintained strong ties to his community. 2. He was 66 when he died Ogogo died on Sunday at the age of 66. His death came after what was described by his family and reports as a prolonged battle with cancer. 3. He began acting decades ago Ogogo was part of the generatio...
Read more

BREAKING: Veteran Nollywood Actor Taiwo Hassan ‘Ogogo’ Dies After Cancer Battle

-
Image
  Veteran Actor Taiwo Hassan (Ogogo) By Victor Olubiye Veteran Nollywood actor and filmmaker, Taiwo Hassan, popularly known as Ogogo, has died at the age of 66. The actor’s death was announced on Sunday, August 23, 2026, by his daughter, Kira Taiwo, during an Instagram Live session. Multiple Nigerian media outlets have since reported the development. Hassan’s death comes days after his family disclosed that he was battling stage-four cancer and appealed for urgent medical assistance. Earlier in August, his daughters, Lima and Kira Taiwo, had raised concerns over his deteriorating condition and sought help from medical professionals and facilities capable of providing specialised cancer treatment. At the time, the family clarified that it was seeking medical assistance rather than financial donations. The development had generated widespread concern among colleagues, fans and other well-wishers, with several people rallying support for the veteran actor. Ogogo was one of the promine...
Read more

BREAKING: OSPOLY Announces CBT, Post-UTME Screening Dates for HND1, ND1 Candidates

-
Image
  Osun State Polytechnic, Iree By Victor Olubiye The Osun State Polytechnic, Iree, has announced dates for the Computer-Based Test (CBT) screening for prospective HND1 candidates and the Post-UTME screening exercise for prospective ND1 candidates seeking admission into the institution. The announcement was contained in an internal memorandum dated August 19, 2026, and signed by the institution’s Registrar, Abiodun O. Oloyede. According to the memorandum, the CBT screening for prospective HND1 candidates will hold between Wednesday, August 26 and Thursday, August 27, 2026, at designated centres within the institution. The institution advised concerned HND1 candidates to log on to the official OSPOLY portal, ospoly.edu.ng, to register appropriately for the examination and ascertain their respective CBT dates and venues. Kindly Click on the Graphic for Enquiries and Bookings  For prospective ND1 candidates, the Polytechnic said the Post-UTME screening exercise would take place be...
Read more

#OsunDecides2026: From Political Defections to Final Declaration — 20 Major Moments That Defined Osun’s Election

-
Image
  # OsunDecides2026 Political Parties Candidates By Victor Olubiye The story of the 2026 Osun governorship election did not begin on election day. Long before voters arrived at polling units, the state had already witnessed months of political realignments, defections, internal party crises, legal controversies, campaign battles and rising tension. As a reporter who followed the political developments surrounding the election, the contest gradually took shape around some of the biggest names in Osun politics, including Governor Ademola Adeleke, former governor Rauf Aregbesola, former governor Gboyega Oyetola, Iyiola Omisore, Olagunsoye Oyinlola and President Bola Tinubu. One of the earliest developments was the series of political realignments that began taking shape in 2025. Aregbesola's emergence as a major force within the African Democratic Congress (ADC), followed by his early indication that the party would challenge for Osun, gave the opposition landscape a different shape a...
Read more

#OsunDecides2026: What Osun’s 2026 Election Teaches Nigeria Ahead of 2027

-
Image
What Osun’s 2026 Election Teaches Nigeria Ahead of 2027 By Victor Olubiye As a reporter who witnessed and reported many of the events surrounding the Osun governorship election since 2025, I got to understand that the election was about more than the contest between political parties and candidates. It became a test of political structures, alliances, incumbency, grassroots mobilisation, digital influence and, ultimately, the choices of voters. The outcome of the election offers several lessons that Nigeria’s political actors may need to consider as the country moves towards the 2027 general elections. One of the clearest lessons is that political parties matter, but candidates can matter more. Ademola Adeleke’s political journey provided a striking example. He left the Peoples Democratic Party (PDP) for Accord in December 2025 amid the crisis within the party, yet his political realignment did not automatically translate into electoral defeat. The election also showed that incumbency ...
Read more

FULL LIST: Tinubu, Shettima to Lead APC 2027 Presidential Campaign Council as Yari Emerges DG

-
Image
  By Victor Olubiye President Bola Ahmed Tinubu and Vice President Kashim Shettima will lead the All Progressives Congress (APC) Presidential Campaign Council for the January 2027 elections, with former Zamfara State governor, Senator Abdulaziz Yari, appointed Director-General. The campaign council, whose membership was released on Saturday, will have Tinubu as chairman and Shettima as vice chairman, while APC National Chairman, Professor Nentawe Yilwatda, will also serve as a vice chairman. Governor Hope Uzodimma of Imo State has been named secretary of the council. APC National Secretary, Senator Ajibola Bashiru, and Hadiza Bala-Usman will serve as deputy and assistant secretaries respectively. The council brings together senior party figures, elected officials and members of the administration across various campaign directorates. The chairman will be supported by an advisory team comprising Chief Bisi Akande, Chief Segun Osoba, Senator Rochas Okorocha, Senator Abdullahi Adamu a...
Read more